Founded by Mario Prada in 1913, the Italian fashion label of Prada is renowned for its original, yet practical designs. Each piece of the collection is meticulously crafted with the finest materials, consistent with its heritage as a leather goods shop. In 1978, the granddaughter of Prada, Miuccia Prada, took position as the brand’s lead designer. Prada was awarded the 'Council of Fashion Designers of America' award for accessories. The brand is also known for reviving the industry’s use of nylons. With a continuously artistic array of handbags and accessories, the brand remains a highly-coveted household name.