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- Burberry (1)
Burberry
The original British luxury brand, Burberry has a unique and distinguished history grounded in its fine outdoor-apparel roots. Founded in 1856 by Thomas Burberry, the label was initially known for its innovative performance outerwear.
1880 - Thomas Burberry introduces gabardine -- a breathable, waterproof and extremely durable textile. In 1888, he patented the revolutionary fabric.
1901 - The Equestrian Knight trademark appears for the first time, accompanied by the Latin word "prorsum," meaning "forward." Burberry's Prorsum label is known today for its blend of highbrow elegance, street savvy and its nod to the classical Burberry motifs such as buckles and epaulets.
1911 - Equipped by Burberry, Roald Amundsen becomes the first man to reach the South Pole. Explorer Ernest Shackleton would late be equipped by Burberry in his own Antarctic quest.
1914 - Long associated with the British armed forces, Burberry is commissioned by the British War Office to create a new officer's coat to meet WWI trench combat requirements. The result is the now-iconic trench coat - and has been worn by everyone from Hollywood detectives to Audrey Hepburn in Breakfast at Tiffany's.
1920s - The Burberry Check is introduced as the lining to its trench coats. Today, the nova check is one of the most recognizable plaids in the world.
1960s - Burberry delves into the fashion scene. The nova check, now a registered trademark, becomes widely used on items including umbrellas, scarves and luggage.
Today, Burberry enjoys continued and even growing success. Under CEO Rose Marie Bravo, what was once known as a trench coat company turned into an international phenomenon. In 2001, Burberry's checked bikinis, shirts, crusher hats and bandanas sold so well that the company earned its highest profits to date.
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